Behavioral Marketing Works
New research from Silverpop, working with Forrester Consulting shows that buyers today control the buying process more than vendors control the selling process. And that’s try in both B2B and B2C...
View ArticleConsultiq Welcomes ContractIQ and Jellynote to the Bay Area Startup Directory
We’ve added ContractIQ and Jellynote to our Bay Area Startup Directory. ContractIQ bills itself as an online marketplace for startups to find mobile application development companies. Jellynote says...
View ArticleFirst Quarter Advertising Expenditures Down Slightly
New data from Kantar Media shows that total advertising expenditures in the first quarter of this year were down 0.1 percent from a year ago, clocking in at $30.2 billion. Kantar’s report did not...
View ArticleApple Baked by Antitrust Judge
The court ruling on July 10 that Apple colluded with five major publishers boggles my mind, and I don’t quite know how to reconcile it with the many new businesses and product lines I have rolled out...
View ArticleSEC Approves Startup Fundraising General Solicitation
On July 10, the Securities and Exchange Commission finalized its rule on generalized solicitation for startups—effective in mid-September (60 business days after publication in the Federal...
View ArticleWill SEC Take Away Angel’s Punch?
The JOBS Act good news: SEC has ended the ban on general solicitation of capital for startup securities. …and the bad news: SEC replaced self-certification with a financial disclosure scheme that...
View ArticleThink Small Screen for More Interactive Presentations
Here’s an article from Nice Meeting, a company in our Bay Area Startup Directory portfolio. Nice Meeting provides live event technology that pushes hard-to-see Powerpoint slides to mobile devices, so...
View ArticleMore BBQ Time Per Pound
More BBQ Time Per Pound Compared to Other Charcoal BrandsTechnologists routinely assure me that their latest product innovation is unparalleled, and has no competition. That statement, apart from being...
View ArticleInvoicera Joins Bay Area Startup Directory
Consultiq welcomes Invoicera to the Bay Area Startup Directory. Invoicera provides cloud-based invoicing solutions. Invoicera lets you send invoices to your clients in their chosen language and...
View ArticleNiceMeeting Introduces Second Screen Technology for Live Events
Guest post from Bay Area Startup Directory portfolio company NiceMeeting. NiceMeeting has introduced the concept of Second Screen Technology for Live Events, elevating attendee experience far beyond...
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